Thursday 26 February 2015

Create an avant-garde bathroom design with Roca’s L90 faucet collection

Embrace the elegance of pure and linear geometrical silhouettes

BCR NEWS (New Delhi, Feb. 3, 2015) Roca, the global frontrunner in premium sanitary ware solutions announces the launch of its L90 faucet collection. The range is differentiated by its pure, minimalist and geometrical contours. Inspired by the linear “L” form, the faucets have been designed specifically to complement avant-garde architectural bathroom spaces.
Available in chrome and chrome black ice finish, the L90 faucets immediately infuse any bathing space with an unparalleled sophistication. The range offers various handle options allowing a choice between upper and lateral handles for washbasins and bidet faucets. The collection is defined by its versatility in function and innovation inform. The L90 handshower is an epitome of originality and elegance. The parallel lines of the 100 mm handshower provide superior convenience. The deck-mounted basin range comes with a variety of handle options. The range also encompasses high-neck and wall-mounted basin faucets. 

The L90 hybrid faucets also offer a choice between progressive and single-lever handling and between automatic and manual function. The single lever regulates water flow and temperature, while the progressive one graduates temperature at a constant flow. It integrates a Cold Start system to prevent the heater from starting immediately and thereby contributes to energy saving.  The Eco Click mode allows reduction of water consumption from 8 l/m to 6 l/m. 
The hybrid range is equipped with stellar features that truly make it a class-apart. A simple button allows an easy change from manual mode to automatic mode. The hybrid technology enables tremendous water and energy saving. The automatic function is backed by an option between batteries and main electric supply.   
The Roca L90 faucet collection adds a refreshing twist to the company’s faucet portfolio. It is characterised by stylish flat surfaces and well-defined edges. Produced following a strict manufacturing process, each piece is a study in perfect finish and long-lasting performance.  The L90 is a landmark range and is one of the most desirable fixtures you can bring home to metamorphose your bathroom into an oasis of aesthetic excellence, modernity and matchless functionality.  

About Roca
Roca is the world leader in defining bathroom spaces and is a strong reference point within the world of design. The company is currently in 135 countries and has 76 production facilities spread over five continents.
Dedicated to constant innovation and development, Roca is deeply committed to the design excellence of its products. Its goal is to offer its customers spaces that stimulate all five senses, providing a unique bathroom experience.
Roca's position as a world leader is reflected in its creation of highly versatile products that can easily be adapted to satisfy consumer habits globally – products that offer customised solutions to meet all demands.
At Roca, a process of continuous integrated research, design and innovation creates a vision for a future of comfort and wellbeing. Thanks to its efforts, Roca is the brand of reference worldwide for the creation of luxurious and inventive bathroom spaces.

Saturday 21 February 2015

Badlapur Movie Press Conference | BCR NEWS

LUCKHNAVI ISHQ : Hindi Film | Interview with Starcast | BCR NEWS

Ghani Laar Laga Rakhi | Superhit Sexy haryanvi Ragani | T-Time Music

Le Ja Kanthi Cheer Piya | Superhit Haryanvi Ragni | T-Time Music

Monsoon : Hindi Film | Starcast Interview | BCR NEWS

Grand Paa: Music Making Video | Sugandha Mishra | Jaspinder | Sonali Rat...

Jawani | Hot & Sexy Bhojpuri Song | Rizwan Raja I T-Time Music

RAHON SE TERI JAB BHI GUJARTA HU || SUPERHIT SONG || Promotion by T-TIME...

Thursday 19 February 2015

CEAMA facilitates Mr. Kwon of LG Electronics India for winning the “Man of Electronics” award

CEAMA facilitates Mr. Kwon of LG Electronics India for winning the “Man of Electronics” award
CEAMA Event_ Picture


(L-R) Mr. Soon Kwon, MD, LG India, Mr. R S Sharma, IAS, Secretary DeitY, Mr. Mohammad Azharuddin, former Indian cricketer and ex Member of Parliament,  Mr. Anirudh Dhoot, Director, Videocon at CEAMA’s Felicitation Dinner organised in New Delhi

Delhi, February 18th, 2015: Mr. Anirudh Dhoot, Immediate Past President, Consumer Electronics and Appliances Manufacturers Association (CEAMA) felicitated Mr. Soon Kwon, Managing Director, LG Electronics India Pvt. Ltd for winning the “Man of Electronics” award, 2014 in addition to his outstanding contribution towards the Consumer Electronics & Home Appliances sector. CEAMA welcomed Mr. Manish Sharma for taking over as the new President, and the newly elected executive committee of 2014-15.
Present on the occasion were Shri Mohan Kundariya, Hon’ble Union Minister of State for Agriculture, Shri R. S Sharma, Secretary, DeitY, Mr. Prasun JoshiMohammad AzharuddinMr. K.S Raman, Past President, CEAMA, Mr. Manish Sharma, President CEAMA and Managing Director, Panasonic India, Mr. Anirudh Dhoot, Immediate Past President, CEAMA and other prominent industry leaders.
Shri Mohan Kundariya, Hon’ble Union Minister of State for Agriculture and the Chief Guest for the occasion congratulated Mr. Soon Kwon for winning the Man of Electronics Award – 2014 and said that India has the potential to develop and manufacture electronics hardware for the global markets and gain higher global share besides meeting country’s future requirement. Advancements in the electronics sector also contribute in strengthening country’s Agricultural sector. The way forward for electronics industry is a healthy relationship between the Govt. & the industry to put India in a strong and dominant position in the global electronics map.
Mr. Soon Kwon, Managing Director, LG Electronics India Pvt. Ltd said that he was honored to receive the “Man of Electronics Award” – 2014, he further quoted that with the manufacturing pitch coming directly from the PM, reflects the direction in which he wants to take the country. This will strengthen India’s global footprint, manufacturing and investments in the country.
Mr. Anirudh Dhoot, Immediate Past President, CEAMA and Director of Videocon industries on the occasion highlighted the achievements of CEAMA during the last year, he said that consumer Electronic segment is one of the sectors which plays a major role in raising the GDP of the country and providing ample opportunities to the people in terms of job creation and improving quality of life.
He highlighted the efforts made by CEAMA to convince the Government on several issues like
1. Reduction in Custom Duty on LCD/LED TV Panels of less than 19’’ from 10% to 0%
2. Reduction in Custom Duty of all sizes of CPT from 10% to Nil
3. Exempting basic Custom Duty from the inputs required for manufacturing of LCD/LED TV Panels.
4. Classification of Set Top Boxes as Telecom Equipment Network
5. Reductions in the Excise Duty, from 12% to 10% on products, inputs and parts.
6. Imposition of 36% duty on bringing LCD/LED TVs as accompanied baggage.

He added that CEAMA has been helping members in resolving their issues with Central and State Governments, to facilitate manufacturing in the country.
He congratulated Mr. Manish Sharma, for taking over as the new President of CEAMA and welcomed the newly elected committee for 2014 -15.
Mr. Manish Sharma, President, CEAMA and Managing Director, Panasonic India congratulated Mr. Soon Kwon for winning the ‘Man of Electronics Award- 2014’ and thanked the Executive Committee of CEAMA for providing him the opportunity to lead the growth trajectory of CEAMA and assured that he will work towards sustainable growth of the industry. He further applauded the efforts made during the tenure of Mr. Anirudh Dhoot.

INDIAN FELICITATED WITH THE INTERNATIONAL HONOUR OF PRINCE’S PRIZE 2015

INDIAN FELICITATED WITH THE INTERNATIONAL HONOUR OF
PRINCE’S PRIZE 2015

NEW DELHI, 19thFebruary, 2015: YUVA Unstoppable, a non-profit organization founded by Mr. Amitabh Shah, was accredited with the honour of 2015 Prince's Prize for Innovative Philanthropy at the Yacht Club de Monaco on the republic day 26th Jan’ 2015. YUVA Unstoppable, based in Ahmedabad, aims to inspire kindness amongst the youth by encouraging them to volunteer for two hours a week towards a cause of their choice at their convenient best.
YUVA volunteers and its partner corporations improve school infrastructure, spread digital literacy, and create traffic awareness and cleanliness campaigns across the country. Started as a small group of enthusiastic individuals, in the last nine years they have mobilized over 120,000 young people across 30 cities to give 2 hours a week, benefitting more than 240,000 children. With a vision of spreading smiles and kindness for the welfare of the less privileged, Yuva Unstoppable inspires every youth to spare sometime of their life towards serving others, spreading happiness and extending love to all.
Receiving this honor was a moment of pride for the country. The team had to compete with the two remarkable organizations also working towards the betterment of the world – Seacology that protects islands and has been accredited to have worked with more than 200 villages on 151 islands in 53 countries, helping to protect more than one million acres of some of the world’s most vulnerable ecosystems; and Mr. Jack Ma from Alibaba (The wealthiest man of China) who has contributed much of his per­sonal wealth into the creation of one of Asia’s largest philanthropic trusts.
Delighted to accept the award, Mr. Amitabh Shah, Founder, YUVA Unstoppable said “When I first thought of incepting YUVA, I just had a noble thought in mind to help the less privileged. With the immense support of a fabulous and like-minded team and numerous volunteers and their commendable efforts, it is a proud moment for us that YUVA is today being acknowledged with an international honour.  I dedicate this award to people of India, to 120000 volunteers who have empowered less privileged children, to 240000 children who gave us an opportunity to spread kindness, to Yale University from where a colleague nominated me, all the top corporates and celebrities who pushed us forward.  We believe in the power of youth and I urge every Indian to contribute 2 hours in a week towards any act of kindness and I am sure together, we will bring revolution of Kindness across the country.”
HSH Prince Albert II of Monaco highlighted that “YUVA Unstoppable’s commitment to mobilize young people to stand up and play an active role in poverty reduction is inspiring. Their innovative approach to social change through digital education programmes and cross-sector partnerships demonstrates the importance of collaboration between civil society, industry and governments to achieve sustainable models of development”.

Jean-Guillaume de Tocqueville Founder, Tocqueville Foundation said, “We were particularly impressed with the work of YUVA Unstoppable and the leadership of Amitabh Shah for their innovative approach to addressing the needs of the most vulnerable of the Indian population and their leadership-training program for underprivileged children to try and reach a sustainable improvement of their conditions. Their approach through cross-sector partnerships demonstrates the importance of collaboration between civil society, industry and governments to achieve sustainable models of development.
In addition to the work Amitabh is doing, we recognized immediately his strong ability to inspire others and hope that this recognition will allow YUVA to continue to grow and inspire others across India. We very much appreciated that he defines himself as Chief Inspiration Officer because he inspires kindness. He embodies what Gandhi is known for saying, ‘Be the change that you wish to see in the world.’ Having had the opportunity to meet and get to know Amitabh at the Prince’s Roundtable in January, I am even more impressed with him as an individual, and we are incredibly proud for him to act as an ambassador for the Prince’s Prize.”

YUVA has gained immense support from communities across the globe.  Apart from corporates like Adani, Microsoft, Torrent, Intel, Riddhi Siddhi, Kotak, Binani, HDFC Gruh, Ratnamani, The Grand Bhagwati, Coca-Cola, KPMG, Amul and many others; dignitaries such as Indian Prime Minister Narendra Modi, Actor Amitabh Bachchan, Director R Balki, Actor Varun Dhawan, Athlete PT Usha, Former President of India Dr. A.P.J. Abdul Kalam, Chief Minister of Gujarat Anandiben Patel, Author Chetan Bhagat, Actor Varun Dhawan, Cricketers Irfan Pathan, VVS Laxman, Anil Kumble, Spiritual leader Deepak Chopra have participated either by inspiring volunteers, providing resources, coming to grassroots or to help evolve strategies to spread kindness.  With there support we shall continue to take the 2 hours a week concept nationally.

TOURISM MINISTRY LAUNCHES HolidayIQ’s OFFLINE MOBILE GUIDE FOR 1300 INDIAN DESTINATIONS

TOURISM MINISTRY LAUNCHES HolidayIQ’s
OFFLINE MOBILE GUIDE FOR 1300 INDIAN DESTINATIONS

·         Next-Gen app to make travel navigation possible without internet
·         Largest database of travel information available offline


New Delhi, Feb 18, 2015: HolidayIQ, India’s largest holiday information portal powered by a thriving Indian traveller community, today announced the launch of the ‘Offline mobile guide’ for over 1300 Indian destinations. Each destination guide will contain details on hotels, sightseeing options, etc, allowing the user to download and access traveller reviews and maps for on-the-go access, even while offline.  The offline guide was launched by Dr. Lalit K Panwar, Secretary, Ministry of Tourism, Government of India, as part of the initiative to promote tourism in the country.

Launching HolidayIQ’s offline mobile guide, Dr. Lalit K Panwar, Secretary, Ministry of Tourism, Government of India, said, “This is a well thought-through innovation by HolidayIQ, aiming to offer travel and tourism information in the offline mode for over 1300+ destinations in the country. It is a commendable effort by the HolidayIQ team to provide access to a large database of travel information, in the offline mode. We are glad that this is in line with the government’s high priority to promote tourism and travel in the country. As the tourism infrastructure gets stronger, we see more and more people wanting to travel within the country.”

HolidayIQ’s offline mobile guide answers the five key questions before each holiday - where to go, how to reach, where to stay, what to do and where to book. The offline feature offers the largest repository of travel information – 37,000+ hotels, 50,000+ sightseeing options across 1300+ destinations, which includes resorts, homestays, serviced apartments, tented camps etc for each destination.

Commenting on the innovation, Hari Nair, Founder & CEO, HolidayIQ, said, “HolidayIQ.com provides highly customized rich information and insights on places, hotels, sightseeing and transport made uniquely relevant, what we call the ‘science of holidays’. We take pride in enabling travellers to discover, plan holidays and share holiday experiences. HolidayIQ’s online travel app received tremendous response within a couple of days after it was launched in October 2014, and it was also trending at the Play store. However, our constant battle within our team was to provide access to this large database of information on-the-go, where internet accessibility is the biggest challenge. Thus, the launch of the offline feature, with a native-mobile experience.”

“With issues of internet connectivity during travel, especially when travelling in rural pockets of the country, jungles, desserts, hilly areas etc, the offline guides will certainly prove to be every traveller’s boon. We have touched 98,306 mobile downloads of the HolidayIQ app so far, and are undoubtedly certain that this offline feature will be an added impetus to every traveller search”, added Nair.

Reviews, photographs, maps to find accommodation, etc have all been mapped and included in the guide, which also allows users to compare prices across 15+ travel agencies along with contact details, so at the click of a button one can reach-out to the preferred choice of accommodation.  It’s not rocket science but close enough!


About HolidayIQ.com:

HolidayIQ is India's largest travel community with over 30 lakh members from 80+ Indian cities and is India's first holiday planning website powered entirely by reviews, photos, videos and other advice generated from these Indian travellers. Currently, around 50 lakh Indian travellers plan their vacations on HolidayIQ.com every month of which 50% activity is through mobile.

HolidayIQ.com is a VC-backed company (invested in by Tiger Global & Accel Partners) operationally headquartered in Bangalore, India.

HolidayIQ.com lists over 2000 tourism destinations & 50,000+ accommodation options (hotels, resorts, home-stays, jungle camps & serviced apartments) in India. All of which are bookable through over 1600 partnerships with leading online travel agencies like Makemytrip, Yatra and Expedia & offline players such as Thomas Cook, SOTC, etc.

HolidayIQ.com is not a travel agency, nor is it partially or fully owned by any travel agency, hotel chain or any other travel industry player. Therefore HolidayIQ.com is fully independent and can provide travellers with truthful information not affected by any requirements to sell specific travel products.

Wednesday 18 February 2015

Badlapur Movie Press Conference | BCR NEWS

Badlapur Movie Press Conference | BCR NEWS

Acharya Aman Talking on Geeta (Krishna Yog) with BCR NEWS

Sant, Sanskar, Sanskriti Mission by Muni Shri Jayant Kumar Ji | BCR NEWS

नाटक “दूसरा अध्याय” की सशक्त प्रस्तुति


    बीसीआर न्यूज़ (रचना शर्मा/नई दिल्ली) दर्पण नाट्य ग्रुप के तत्वाधान में हिंदी नाटक दूसरा अध्याय का मंचन मुकत्धरा ऑडिटोरियम, गोल मार्किट नई दिल्ली में दिनाक १५ फरवरी २०१५ को नाटक का सफल मंचन किया गया है... नाटक की प्रस्तुति अर्चना वर्मा ने की व संयोजन किशन अग्रवाल ने किया |
   इस नाटक को दो स्तरों पर देखा जा सकता है । प्रथम द्रष्टि पर यह मात्र एक प्रेम प्रकरण प्रतीत हो सकता है,  अभय और नीरजा अचानक मिलते है और इतने निकट आ जाते हैं की पुराने सम्बन्धों को छोड़ कर एक एक दूसरा अध्याय प्रारम्भ करने का विचार  कर लेते हैं । ऐसा क्यों हो जाता है ? और अब आगे वे क्या करेंगे, कैसे करेंगे ? ये प्रश्न नाटक को रोचक बनाए रहते हैं । अनेक दर्शकों को प्रतीत होता है की कभी न कभी वो भी इसी नाटक के पात्र रहे थे , या संभवतः आज भी हैं, या अभय या नीरजा । 
  किन्तु इस से ऊपर देखा जाए तो कुछ और प्रश्न उठ कर आते हैं । हम जो कर रहे हैं क्या उसपर हमारा कोई नियंत्रण है ? ऐसा कैसे हो जाता है की अचानक परिस्थितियाँ हमें किसी अन्य ही दिशा में ले जाती हैं, और हम अपनी प्रक्रति के वशीभूत हो कर कालचक्र के द्वारा निर्धारित मार्ग पर चल पड़ते हैं । 
  भगवद - गीता का यही विषय हैं । गीता के अंत में श्री कृष्ण कहते हैं ' हे अर्जुन , तुम यह जो कह रहे हो की तुम युद्ध नहीं करोगे यह तुमहारा अहं ( भ्रम ) है । जब युद्ध प्रारम्भ होगा तब तुम्हारी योद्धा ( क्षत्रिय ) प्रक्रति तुम्हें स्वयं युद्ध की तरफ ले जाएगी । '
     केवल दो पात्रों का नाटक लिखना भी सहज नहीं है...लेखक अजय शुक्ला ने दूसरा अध्याय नाटक लिख कर अपनी सशक्त लेखनी का परिचेय दिया है ... दो पात्रो का नाटक करना भी कोई सहज प्रयास नहीं होता है, पारुल अग्रवाल( नीरजा) किशन भान (अभय) ने इन किरदारों को निभा कर अपने सशक्त अभिनय का परिचेय दिया....नाटक का चोथा अध्याय बहुत ही संवेदनशील है ...अपने सशक्त अभिनय से पारुल अग्रवाल और किशन भान ने दर्शको को भावुक कर दिया .....और इसका पूरा श्रेय निर्देशक मंजुल कपूर जी को जाता है जिन्होंने इन दो पात्रो के माध्यम से दर्शको को अंत तक बांधे रखा...|...जीवन प्रशचिन्हों से भरा है । इसी कारण नाटक का अंत भी एक प्रश्नचिन्ह ही छोड़ जाता है । 

Monday 16 February 2015

कुख्यात विक्की त्यागी की हत्या, मुजफ्फरनगर कोर्ट परिसर में ताबड़तोड़ फायरिंग

Ajay Shastri (Editor) BCR NEWS/ BOLLYWOOD CINE REPORTER, Email: editorbcr@gmail.com :

बीसीआर न्यूज़ (मुज़फ्फरनगर/लखनऊ) मुजफ्फरनगर सिविल लाइंस में आज एडीजे कोर्ट परिसर दिन में ही ताबड़तोड़ गोलियों से गूंज उठा। गैंगवार के तहत कोर्ट प्रांगण में अपराधी विक्की त्यागी पर एक युवक ने ताबड़तोड़ फायरिंग कर मौत के घाट उतार दिया। पुलिस अभी मौत की पुष्टि नहीं कर रही है, लेकिन प्रत्यक्षदर्शियों का मानना है कि करीब एक दर्जन गोलियां लगने के बाद विक्की ने मौके पर ही दम तोड़ दिया है। इसके बाद फायरिंग करने वाले युवक ने पुलिस के समक्ष आत्मसमर्पण कर दिया।
मुजफ्फरनगर में आज करीब ढाई बजे विक्की त्यागी को कोटद्वार जेल से पेशी पर कचहरी लाया गया था। पुलिस उसे कोर्ट नंबर दस पर लेकर पहुंची। इसी दौरान वकील के वेश में सरदार कोर्ट के अंदर पहुंचा और पिस्टल से विक्की त्यागी पर ताबड़तोड़ 12 गोलियां बरसा दीं। विक्की की मौके पर ही मौत हो गई। कोर्ट में गोलियां चलती देख भगदड़ मच गई। 12 गोली मारने के बाद हमलावर पिस्टल में दूसरी मैगजीन लगा रहा था तभी लोगों की मदद से पुलिस ने उसे दबोच लिया। विक्की त्यागी पर लूट, कत्ल व रंगदारी के दर्जनों मुकदमे दर्ज थे। विक्की त्यागी वेस्ट यूपी का शार्प शूटर था। उसने अपना गैंग भी बना रखा था। बदमाश का इस कदर आतंक था कि पुलिस भी सामना करने से थर्राती थी। बीते माह मुजफ्फरनगर जेल में सिपाही चुन्नी लाल की हत्या भी विक्की त्यागी ने ही कराई थी। कोर्ट में हत्या के बाद पूरी कचहरी को पुलिस छावनी में तब्दील कर दिया गया है। पुलिस अफसर हमलावर से पूछताछ में जुटे हैं। विक्की त्यागी के शव को आनन-फानन में मोर्चरी भेज दिया गया

Sugandha Mishra Exclusive Interview

Ajay Shastri (Editor) BCR NEWS/BOLLYWOOD CINE REPORTER, Email: editorbcr@gmail.com ::

BCR NEWS (Ajay Shastri/Mumbai) Sugandha Mishra born in A Hindi speaking family, is an Indian singer and television presenter.

Born: May 23, 1988, Place: Jalandhar, Punjab
She was classically trained by her Grandfather The Legendary Pt. Shankar Lal Mishra, disciple of Ustaad Amir Khan Sahib. Sugandha is the 4th Generation of her family into singing and belongs to the Indore gharana. She was university topper and a gold medalist and made a record of winning all the awards in music and mimicry at National Level youth festivals for 7 years consecutively. She also has a masters degree in music.
She started her career as a Radio Jockey in BIGFM92.7 for a prime time morning show. She has sung many jingles,bhajans and playback in documentaries, plays and short films. She was the Third Runner-up in the Reality Show Zee Hero Honda – Sa Re Ga Ma Pa Singing Superstar. She was also a finalist of The Great Indian Laughter Challenge.

Q. How will you describe yourself to the world?
Like a Rainbow with different colors of Comedy, Acting, Singing, Anchoring, Dancing, mimicking & painting.
Q. What brought you to this industry?
My passion
Q. Highest Point of Life?
When i was invited to perform on the occasion of the living legend Dilip kumar sahab’s 90th b’day and got appreciation by him as well as Saira Banu ji.
Q. Lowest Point of life?
When I lost my loving grand-ma.
Q. Who have been your strength pillars in this journey?
My Family, My Music, specially My Dada Guru’s Faith in me.
Q. Best Friends in the industry?
Lot of friends from Music industry and specially our comedy gang from same university (Kapil Sharma, Bharti Singh, Chandan Prabhakar, Sudesh Lehri ji etc.)
Q. People you idolize the most?
Lata ji, Ust. Amir khan Sahab, Kishor Da, Sunidhi Chauhan.
Q. What’s your mantra for a happy life?
Beauty of life is not how happy you are but how others are because of you.
Q. If you get a chance to go back in the past, one thing you would like to change?
I would like to change the musical Era of Oldies.

A message for all aspiring actors!!!
Believe in your Dreams, push your limits and enjoy whatever you do..
you will definitely
succeed.

Ekta Kapoor takes to Twitter to audition for her youth erotica XXX


BCR NEWS (Mumbai) After edgy, exciting and young films like LSD and RAGINI MMS 2, Ekta Kapoor's AlT entertainment is all set to bring the 'YOUTH EROTICA' genre to India.  Titled 'XXX', the film is India’s first youth erotica. XXX, to be directed by Ken Ghosh aims at bringing erotic fantasies to life, on celluloid.  With most of the youth being on social media, in a first of a kind, the makers have partnered WITH Twitter to call for auditions for the film. Given the explosive content, the makers of the film felt it would be best to cast rank newcomers in the film, to add to the freshness of the film.

Ekta Kapoor who is spearheading the project has come up with an innovative way of auditioning for the leading cast of the film through social media, the filmmakers are going to throw up the casting on the world wide net and ask those who are interested to post their audition videos on Twitter. An unheard of phenomenon thus far, but the with everyone at Twitter and ALT entertainment collaborating to make it a success, this initiative certainly seems to be holding a lot of merit.

Given it is the first time in Indian Cinema History that the cast of a film will be determined over twitter, there is already a lot of curiosity about the project amongst the industry insiders. Clearly, if someone knows how to grab eyeballs, it is Ekta Kapoor and her mastermind!

Ekta’s Quote" With XXX we're looking at pushing the envelope right from the start. The chocolate auditions online is just the beginning to a very adventurous journey"
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Twitter India’s Quote “According to Twitter India, "Movie studios, producers and talent have been prioritizing Twitter to reach audience and engage with them in real-time. Users in India love movies and we are happy to see productions houses like Balaji innovating on Twitter."