Sunday 16 November 2014

Children’s Film Society of India Launched the First Edition of National Children’s Film Festival on 14th November 2014

Children’s Film Society of India Launched the First Edition of National Children’s Film Festival on 14th November 2014

Ajay Shastri (Editor) 
Bollywood Cine Reporter
Email: editorbcr@gmail.com
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BCR NEWS (Afaq Khan Sameer, Delhi, 14 November) In a bid to expand the market for Children’s film and encourage talent in the country, Children’s Film Society India (CFSI) has launched of a three day National children’s film festival for the first time ever. The move came closer on the heels of the Hon’ble Prime Minister, Shri Narendra Modi ji’s cleanliness drive announcement and in keeping with his vision; CFSI announced the central theme of the festival as ‘Swachhta’.

Entitled as National Children’s Film Festival (NCFF), the event is focused on Children’s films which are either made or shot in India or the makers are Indian. The festival is a three day event, which is kick-start at the capital New Delhi in Siri fort Auditorium from 14th November, Children’s Day and conclude on 16th November 2014. NCFF is organized by CSFI every alternate year.

The festival screened a score of unreleased films with CFSI’s production and latest offering, Pappu Ki Pugdandi leading the pack. Other fresh content that put up in the festival are Shortcut Safari which are premiered for the first time , The Goal, Mahek Mirza , EkAjooba- are yet another CFSI production, Kummati,  Krish Trish and Baltiboy-3 are few curate movies amongst others. The films are carefully handpicked to create an opportunity for children to experience qualitative content made exclusively for them. Some of these films have won several awards, globally.

Talking about the festival, Mr. Shravan Kumar, CEO, CFSI said, “At CFSI we not only want to make films but also make film makers. The objective behind this festival is not just to expand the children’s film market or encourage makers to come forward but also to nurture talent from a very young age. If we can showcase the right content and create a conducive environment for children to pursue film making or allied creative career paths, I ‘m sure we will get great talent emerging out of our country. Films, I believe is the most powerful medium and if used effectively we can entertain while addressing various pressing issues”.

In Delhi, the festival is taking place at Siri Fort Auditorium. NCFF has garnered eyeballs from the country’s celebrated Bollywood personalities such as Amitabh Bachchan, Mr Ajay Devgn and Ms. Sonakshi Sinha, who have culled out time from their busy schedule to wish CFSI and NCFF through video bytes. Ms. Sania Mirza was the Guest of honour and celebrities such as Jimmy Shergill and Shaimak Davar team participated in cultural programmes and workshops.

NCFF is presenting itself as a carnival to woo young audiences and also lend itself as a learning platform through various workshops such as dance, music, magic act, animation and a special focused workshop on Chaplin based on the film “Boot Cake”. There was a kids mela where children had fun galore after watched good cinema. Children were encouraged to take part in various competitions such as Painting on Swachhta, Digital Collage making on Clean India & Craft on making utility items through waste materials. Armed with the objective of developing a taste for good cinema, CFSI also organized FILM WORKSHOPS for children with a view to getting them acquainted with the basics of film making.  These Workshops were conducted by experts from film institute’s including FTII for groups of talented and deserving children between the age group of 5 to 16 years.

The Festival screenings in Delhi, is arranged in Auditoriums I, II and III at Siri Fort, Khel Gaon daily, with 2 shows for children’s. Admission is free for all shows however; the entry for children is regulated through the educational institutions on a first come first serve basis

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